HOW magazine’s goal is to help designers, whether they work for a design firm, for an in-house design department or for themselves, run successful, creative, profitable studios. HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design.
The Los Angeles Times calls Paper "The hippest publication on Earth". It is for readers everywhere who want to plug into the energy, the style and the intellectual currents of New York. The style, fashion, theater, clubs, restaurants and most of all the people the–up-and-comers whom Paper discovers before the rest of the world. Fresh, daring, graphically exciting.